The best profit margin on the market
Make up to 100% profit on resale
Start your business in person or online
Have your own free online store
Transform your life with a company that has already changed thousands of stories in 8 different countries.
Be the next.
Who is Hinode Group
The largestdirect sales and network marketing company in Brazil
2nd largestdirect selling company in the healthy living category
3rd largest Brazilian company in the fragrance category
More than 8 million products per month in our own factory of 12,000 m²
36 years in the market, operating in 8 countries
A Brazilian multinational that has already paid more than R$ 4.8 billion in bonuses.
Hinode Products.
Excellence that illuminates every detail
Our products are synonymous with quality and innovation. With over 300 options in the areas of perfumery, beauty and well-being, each item is designed to offer real results, impact lives and radiate beauty from the inside out. We closely monitor the development of our products in our own factory, ensuring the best technology, performance and quality that everyone deserves.
Inspiring brands that awaken natural beauty



Have all the structure you need to undertake
Discover our Hinode sales and consultant support franchises.


Hinode Group
Founded with love and determination by Francisco and Adelaide Rodrigues, Hinode Group is much more than a Brazilian multinational beauty and wellness company; we are a true family that believes in transforming lives. Here, each product is an invitation to awaken your inner sun, allowing you to also brighten the lives of others by taking care of yourself.
We believe that every dawn is a new chance to make a difference, and we are here to support you on this extraordinary journey. Let's go together?
The Hinode Group has had its financial statements audited by the largest auditing companies in the world since 2019, and is currently audited by the company PP&C Auditores Independentes, a company with over 30 years of history and part of the Nexia group that operates in over 120 countries.
Founded with love and determination by Francisco and Adelaide Rodrigues, Hinode Group is much more than a Brazilian multinational beauty and wellness company; we are a true family that believes in transforming lives. Here, each product is an invitation to awaken your inner sun, allowing you to also brighten the lives of others by taking care of yourself.
We believe that every dawn is a new chance to make a difference, and we are here to support you on this extraordinary journey. Let's go together?
The Hinode Group has had its financial statements audited by the largest auditing companies in the world since 2019, and is currently audited by the company PP&C Auditores Independentes, a company with over 30 years of history and part of the Nexia group that operates in over 120 countries.
Founded with love and determination by Francisco and Adelaide Rodrigues, Hinode Group is much more than a Brazilian multinational beauty and wellness company; we are a true family that believes in transforming lives. Here, each product is an invitation to awaken your inner sun, allowing you to also brighten the lives of others by taking care of yourself.
A solid Brazilian company.
Evolving non-stop.

More than 600,000 consultants

More than 300 successful products

More than250 franchises in Brazil and Latin America

1 product sold per second

Released every month, 12 cycles per year.
Commitment to caring for people and the world
We support the sustainable development agenda and guidelines of the UN Compact.


Hinode Impacts

FAR Institute
Pearls Project
Since 2015, the Pearls Project has been empowering and transforming women’s lives by offering leadership tools and knowledge in a safe space where their voices are valued. With the commitment made to UN Women, 460,000 lives have already been impacted — and this is just the beginning, because when a woman shines, everyone around her shines!
